Not all collagen powder is created equal. Most collagen powders in the Thai market come from cheap marine sources — typically a byproduct from industrially farmed fish with questionable origins. These powders can carry heavy metals and contaminants like glyphosate, and undergo harsh processing methods that can degrade the protein, making it less bioavailable to your body. Even for bovine (beef) sourced collagen, the cattle hides (or other collagen inputs) often comes from industrial, feedlot, grain & antibiotics-fed cattle. The industry is happy to sell these "byproducts" to be hydrolized (the process for turning hides or bones into a mixable powder). There are only a few plants around the world doing this process at scale, and very little transparency about the source of the raw materials and the hydrolization process. Enter Chief 🇦🇺 We love (and exclusively import) Chief's collagen powder because they have done the extra legwork to develop a collagen powder which stands above the rest. They source their inputs from grass-fed & finished Australian cattle, and work with a small hydrolization company in Australia (the first one in the country) which uses a more gentle process. This produces a high-grade collagen that has a very low molecular weight (under 1kDa) making it highly bioavailable, and they test it to be free of heavy metals and glyphosate They also steer clear of all the usual additives in this type of product, meaning no artificial flavors, sugar alcohols, maltodextrin, or other fillers. Pretty much 😍😍😍 across the board - a new standard for collagen powders! About collagen peptides: Collagen peptides are a completely hydrolyzed form of collagen protein, which means the amino acid strands of the protein are broken into individual collagen peptides making them easy to digest and highly bioavailable. Studies have shown more than 90% of collagen peptides are digested and available in the bloodstream within one hour. Studies show Hydrolyzed Collagen: - Helps speed up muscle recovery - Helps build tendon strength - Helps reduce joint pain and improve mobility - Improves bone growth and density - Supports skin hydration - Reduces fine lines and wrinkles - Supports skin elasticity, thickness and regeneration - Generally makes people ask you how you became so great 😎 (okay not really..) This product contains type I and III collagen. How to use: Smoothies are great, or just mix in cold water or milk. Even coffee. It can also withstand high heat with no problem, so you can add it to your baking recipes or cooking (hello, collagen pancakes 🥞). Contains 30 servings.