





This is Burlap & Barrel's Royal Cinnamon, an heirloom variety from the ancient Vietnamese capital of Hue 🇻🇳 It’s so rich in essential oils that it can actually feel "spicy" on the tongue, with a deep sweetness that makes supermarket cinnamon taste like sawdust. It’s life-changing in oatmeal, cookies, or even a savory tomato sauce. Absolute must-try for anyone who likes cinnamon. About the Producer - Why we love Burlap & Barrel Nearly all supermarket spices have spent years traveling through a murky supply chain of brokers and wholesalers before they reach your kitchen. Those spices are bulk-mixed from many global suppliers of the same commodity spice - meaning you’re getting an “average” quality level of a non-specific commodity spice. And it’s often YEARS old before it gets to your kitchen - as a chef friend likes to say, they often taste like sawdust. Burlap & Barrel’s founders Ethan (a chef) and Ari (an entrepreneur) saw the problem here and set out to offer something much better: - They source direct: No warehouses or brokers, just direct relationships with small producers around the world. That means full transparency and single varietals of rare and incredibly flavorful spices. - They’re expertly curated: Ethan and Ari are both serious spice experts who travel the world looking for the best producers & varietals that you simply cannot find in any other spice brand. Check out Ethan’s video with Epicurious here, blind tasting various spices of different quality levels. - They’re super fresh: All of their spices are harvested, dried, and shipped in the same season, which preserves the volatile oils that provide the actual flavor. This makes a massive difference in your cooking. Once you try these spices, you will NOT want to go back to anything you’ll find in a supermarket…and you’ll start looking for excuses to cook! 👩🏻‍🍳 Grab a few for your pantry and you’ll always have an interesting and unique option ready to go for whatever you’re cooking. We’re super proud to carry a deep range of Burlap & Barrel’s incredible spices - as the only place they are available outside of the USA - and we hope you like them as much as we do!