We first came across O'connor's "Premium" beef lineup on the menus of Australia's top steakhouses and butcheries in Sydney and Melbourne 🇦🇺

The family-owned business has been producing some of Australia's top beef for generations - and their best, the 100% grass-fed "Premium" range - is in short supply.
After tasting it, we quickly understood why the Aussies keep most of it for themselves 👀

So we scheduled a meeting at one of their farms outside Melbourne...and five months later, we're happy to announce our first shipment of the exceptional O'connor Premium lineup is live on our Grocery!

Pasture inspection ✅

Celebrate the launch with us by picking up ALL of the O'connor range at 10% off for the next 7 days only 🔥

What makes O'connor's Premium range the best in Australia?

Grass-fed beef develops its flavor and nutrient profile directly from the pasture on which the cattle are raised, and southern Australia has some of the most lush, nutrient-rich pastureland in the world.

Pasture like that 👆 = highly nutritious, deeply yellow fat like that ☝️

It's here in southern Victoria's temperate climate with regular rainfall, super clean air, and abundant healthy soil that the superior Angus and Hereford breeds thrive, resulting in exceptional, high-quality beef - unlike the more arid regions in the middle and northern regions of the country (which produce more "commodity" beef).

This is where the O'connor family have been raising and sourcing their cattle for three generations - to say these animals live "the good life" is an understatement:

One of the O'connor input farms in south Gippsland, Victoria, Australia 🇦🇺

The result of these conditions plus skilled farmers is exceptional beef 🥩

It pairs a robust classic 'Angus/Hereford' beefy flavor with a level of marbling that requires abundant healthy pasture and skilled farmers to achieve without grain-feeding or antibiotics.

Incredibly delicious, supremely nutrient-dense, and great for the ecosystem - just how we like our beef.

So what's cooking? 👩🏻‍🍳

Importing directly from the producer means we get to pass along amazing value-for-money to our tribe, so we've brought a wide range of cuts to make sure you have the right beef for any occasion 👇

The classic steaks 🥩

These are "the classics" for a reason - great marbling, deep flavor, and straightforward cooking on the pan or the grill. Can't go wrong.

Alternative steaks 🔪

Need a crowd pleaser? Grab a tomahawk, bone-in ribeye, or picanha and thank us later. Club & rump steaks are great value for money, too.

Specialty cuts, aka "Team Low & Slow" 🥘

Making a stew, soup, or braise? These cuts reward your "low and slow" cooking approach with awesome flavor and  texture for those willing to wait.

Bonus round: Grass-fed marrow bones! 🦴

Bone marrow from grass-fed cattle is one of the most nutrient dense things you can eat -
and so, so tasty in a broth or roasted and served as a spread!

Praise the graze 🌱🐄

We're thrilled to be able to add another world-class producer to our lineup of 100% grass-fed and finished beef 🥩

And we're further proud that by cutting out the middleman and importing directly from the producer, we can offer this level of quality at great value-for-money pricing.

Give some of the new O'connor lineup a try this week at a further 10% off and let us know what you think! 📣

An O'connor bone-in ribeye at Paleo HQ. We'll just leave this here.

👇👇👇👇👇

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