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Try our new 'Proper' crisps!
October 25, 2023
 

Potato chips are usually that aisle at the supermarket you MOST want to avoid if you care about your health - basically an encyclopedia of industrial food additives and questionable ingredients 🤔


At least the first ingredient is potatoes? ☠️

But like most of those snacks & treats in colorful wrappers, they didn't start out like that.

And when you make them simply, in small batches with real food ingredients - what you get is a snack that's not only MUCH better for you, but tastes better too! 💪

Finding producers who share our values for "real food" ingredients is one of our great pleasures, so we were thrilled when we discovered New Zealand's Proper Crisps - and even more thrilled to bring them to Thailand 🇹🇭

How to do things "Properly" 😎

Family-owned Proper Crisps are setting the gold standard for how potato chips should be done 👇

  • Start with high-quality, non-GMO potatoes from the south island of New Zealand 🇳🇿🥔
     
  • Cook them by hand (see your cook's name proudly on every bag!) 👨🏻‍🍳
     
  • Use a much better oil for frying: Proper Crisps fry in high oleic sunflower oil, which is very different than the cheap commercial seed oils. It's made from non-GMO seeds that are bred to be high (over 80%) in oleic acid, the same monounsaturated fat that gives olive oil its great fatty acid ratio. Unlike commercial sunflower oil and other seed oils, high-oleic sunflower oil is not hydrogenated and is expeller-pressed rather than extracted with chemical solvents. In other words, a HUGE upgrade to the seed oils the mass market brands are using. 
     
  • Use sea salt, not table salt: NZ sea salt with trace amounts of minerals is the natural choice compared to processed or iodized salt which removes the minerals.
     
  • No natural or artificial flavors: Proper Crisps use *gasp* real herbs & spices for their flavors. No natural or artificial flavors here. Think actual paprika, rosemary, onion, vinegar, and so on.
     
  • No nasty preservatives or other additives: TBHQ, MSG, corn syrup, and other preservatives and additives are very common in mass-market chip brands. You won't find them here.
Eight "real food" flavors to try 👇
 

Launching today with 8 flavors - some reimagined classics, and some fun new combinations. Find your favorite 👇Try a "Proper" crisp this week at 10% off launch pricing for the next 7 days! 🔥
 
  
 
 

Bonus round: Tortilla chips 🇲🇽


Just like with their potato chips, Proper Crisps have taken a "proper" approach to tortilla chips.

They use non-GMO white corn from the USA and a traditional Mexican recipe for a delicious, authentic tortilla chip with the best quality ingredients on the market.

We love them, and we think you will too. To celebrate, find our famous guacamole at 10% off this week too! 🥑🔥
 


 

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